๐Ÿ“œยฎโ„ข Trademark distinctiveness refers to the features that enable a trademark to distinguish the source of a product or service. If a sign is incapable of identifying the source of a product, it does not function as trademark.

๐Ÿ›ˆ Source: https://www.wipo.int/edocs/pubdocs/en/wipo_pub_1056.pdf