《Builds trust with your target audience》
Brand trust is key. People rely on research and others reviews and opinions before making a purchase with a new company. Once you’ve established a trusting relationship with your consumers, they are more likely to become repeat customers, turning that trust into loyalty. According to a 2016 survey, 94% of all consumers are more likely to be loyal to a brand when it commits to full transparency.

《Creates associations》
Brand awareness associates actions with specific products or brands. For example, when someone says they are going to look something up, they often use the term “I’m going to Google that.” Google is technically a search engine, which there are numerous of, but Google is a trusted search engine that generated 63.2% of all core search queries in the United States for the month of July alone.

《Builds brand equity》
Brand equity refers to a brand’s value, which is determined by the overall perception of a brand and the consumer’s experiences with it as opposed to the product or service itself. Brand awareness is the foundation of brand equity and can be established and maintained by consistently building brand awareness and promoting positive brand experiences.

https://www.printi.com/blog/brand-awareness-strategy/