If you do not protect your intellectual property well, there is a risk that you will lose your only competitive advantage to “copycats” and intellectual property theft.
✅Although both of them offer intellectual property protection, but they protect different types of assets.
⭕Trademarks protect the brand name of a company or product brand name, such as its logo, in other words, your corporate identity, while
⭕Copyright (author’s rights) protect literary and artistic works, including books, videos, databases, advertisements, musical works and other creative works created or published by your company.
For example, Odonata Publishing Company not only trademarked its company name and logo, but they also protected and registered the books they had created and published via copyright.