Brand awareness is the degree of which consumers are familiar with the distinctive qualities or image of a brand.

Successful brand awareness happens when you have embedded yourself into people’s lifestyles and habits. Think about the success of Apple. People line up for hours waiting for the release of the newest devices. That is the ultimate customer loyalty. The ultimate goal of your brand awareness is to turn your potential customers into customers who don’t think twice about purchasing from your company time and time again.

https://www.printi.com/blog/brand-awareness-strategy/