Many sports personalities are able to generate significant earnings both from leveraging their own brand as elite athletes and from sponsorship deals with various brand owners. Not only their own name but they can also trademark their nicknames, poses, slogans, signatures, or other insignia for which they are well known. For instance, Usain Bolt’s lightning pose – a depiction of a man with one arm extended and pointing upward and the other arm raised and pointing at the back of his head.