Singaporean technology startup VV Technology stopped from using a bird logo as its trademark, following a dispute with American social media giant Twitter over the trademark’s registration. VV Technology applied to register a logo of a bird in flight as a trademark on Sept 10, 2018. Twitter opposed the registration, arguing that the logo was similar to its mark of a bird, which had been earlier registered as a trademark, among other things.
Although the Principal Assistant Registrar noted that the reputation of Twitter’s logo would reduce the likelihood of confusion, but he found that consumers may still be confused as they may perceive an economic link between both marks – either that VV Technology’s mark is a new version of Twitter’s icon, or that it is a modified mark that Twitter is using for new digital services related to its current business.
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