|● The protection of industrial designs should form an integral part of any business strategy. The main reasons to protect industrial designs are the following: ●|
📊 Return on investments: Protection contributes to obtaining a return on investments made in creating and marketing attractive and innovative products.
📊 Exclusive rights: Protection provides exclusive rights for at least 10 years, so as to prevent or stop others from commercially exploiting or copying the industrial design.
📊 Strengthen brands: Industrial designs can be an important element of a company’s brand. Protecting industrial designs contributes to protecting a company’s brand.
📊 Opportunity to license or sell: Protection provides rights that may be sold or licensed to another enterprise, which will then be a source of income for the owner of the rights.
📊 Positive image: Protection helps convey a positive image of a company, since industrial designs are business assets which may increase the market value of a company and its products.
📊 Reward: Protecting industrial designs rewards and encourages creativity.
ℹ️ Source: https://www.wipo.int/designs/en/faq_industrialdesigns.html
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