The facts of Case I ZR 120/19 concern an online TV guide, which used images of four popular television presenters, including Günther Jauch, in a Facebook post on 18 August 2015. The page administrator wrote that one of the presenters was to retire because of cancer, with a link to an article which truthfully reported Roger Willemsen’s illness. Mr Jauch had not consented to the use of his image as “clickbait” – a lure to direct traffic from social media to the TV guide’s own site – and sought a ‘cease and desist’ order against the site as well as the payment of an appropriate licence fee of at least €20,000 .

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https://ipkitten.blogspot.com/2021/01/germanys-federal-court-of-justice-gives.html