One of the most famous video game characters of all time is the plumber named Mario whose life revolves around saving a princess after crossing many levels. This game character is copyrighted by Nintendo and the rights vest with them and are valid till the year 2080. This does not only mean that Nintendo can restrict any game with Mario as a character, but also have exclusive merchandising rights of the character, i.e., any toy, accessory, garment or clothing, and many other items with Mario on it can only be sold after licensing such use of the character from Nintendo.

source from: https://www.mondaq.com/…/copyright-in-the-gaming…