📣【#Misconception No. 2 – It is bullying when big companies enforcing trademark rights against SMEs.】

Trademark rights must be enforced or you risk losing it altogether. A trademark, after all, is designed to distinguish the source of a product or service. It defeats the entire purpose of a trademark if a bunch of people are using the same brand to market the same product or service. So it doesn’t matter who is infringing upon a trademark — it could be a multibillion dollar corporation or a nine-year-old child — the trademark holder absolutely must enforce that trademark.