McDonald’s is to file trademark applications for virtual goods, services and even virtual restaurants and cafes, leaning into a growing trend of major corporations preparing for a potential wave of virtual reality marketplaces spearheaded by Meta, parent company of Facebook, and its envisioned virtual world, the metaverse.

This appears to be a preparation for a potential virtual establishment revolution, joining major corporations like Nike, Walmart and Sketchers, who have all made similar filings in the past three months.

🔗 Source: https://www.forbes.com/…/mcdonalds-files-trademark…/…