The Intellectual Property Office of Singapore refused the application of technology company Human Horizons Holdings Co., Ltd. to register the trademark “HUMAN HORIZONS” (in Classes 18 and 25) in view of an opposition by Louis Vuitton Malletier, owner of the previously registered mark “HORIZON.”

The opposition succeeded under Sections 8(2)(b), 8(4)(a) and (b)(i) and 8(7)(a) of Singapore’s Trade Marks Act. The IP Adjudicator concluded there is reasonable likelihood that consumers may confuse the two marks. This may lead them to believe that both trademarks are from the same business entity or from sources that are linked or associated commercially and that the “HUMAN HORIZONS” product line is a sub-brand under “HORIZON.”

🔗 Source: https://www.asiaiplaw.com/…/ipos-rejects-tech-companys…