🔸 In April 2021, the Beijing IP Court ruled in favour of Bulgari over an invalidation dispute against a third party trademark registration, consisting of Bulgari’s Serpenti snake head design. Evidence shows that Bulgari has publicized and used the works (design), and the disputed trademark is substantially similar to the works of Bulgari’s snakehead in terms of overall appearance, graphic composition and visual effect.

ℹ️ Source: https://www.mondaq.com/china/trademark/1084220/bulgari39s-snakehead-enjoys-copyright-in-china