💰That Intellectual Property can be commercialized for financial benefit. IP assets that may be capable of being monetized, whether through licensing or sale. A brand and its associated trademarks and domain names that a company has chosen to discontinue and not use, can be licensed to another third party for a lump-sum payment as well as royalties that will be collected periodically by the Licensee. In addition to creating a new revenue stream, such an approach can also market your brand and will indirectly be profitable in aspects of your business.