1. Know All About Your Target Audience
Before promoting your content and brand’s unique selling point on social media, you must definitely know who you’re addressing. This is basic marketing knowledge and expertise. Whenever you promote something, whether it’s a video, a Facebook page, or a brand, you’ll have to address it to a specific target audience.

Not everyone’s interested in what you have to have to sell or offer. Therefore, keep your message very concise and relevant to those who are truly interested.

2. Give Value and Relevancy through Content
Mark Hawser, “marketingexpert at Rushmyessay UK”, suggests:“Nowadays, high-quality content is quite rare to find. This is not a general statement though, as there are plenty of webmasters that do their best to post only relevant content and information. While your social media networks allow the spreading of your content, the quality of your content is the aspect that differentiates your brand from the rest.”

Therefore, if your competition is posting the same content over and over again, you’d better consider coming up with something unique. Unique, not original. Everything has already been said.

3. Focus on Visual Content
You must have heard the saying “one picture is worth a thousand words”. Considering that you agree, can you imagine how many words a video can express? Whenever you distribute a new update on your social pages, include an imagealong with every written blog post/article. However, make sure that your image really speaks to the reader, so don’t throw it there randomly.Also, ensure that you use stock video and images to stay out of trouble.

The link between high-quality visual content and brand awareness is this: a great piece of content is likely to be shared, which means that reach will increase. If you use watermarks to brand your video, many people will stumble upon your brand’s name and logo. And even if you don’t, people will still see the original poster.

4. Approach Niche Influencers
The so-called “social media influencers” are people who generally have many followers/subscribers.I’m talking about either popular individuals or popular social media pages that appeal to the same (or approximate) target audience you do. However, make sure to avoid influencers that are in a direct competition with your brand’s products and services.
For example, if you’re selling ecological food, you can approach different local chefs, popular cooking blogs, or anyone who talks aboutfood. You’ll often have to negotiate a price for these influencers to promote your business/products to their loyal followers.

5. Listen to Your Brand Follower’s Voice
Social media marketing is quite simple: improve your business pages and conduct profitable paid advertising campaigns. That’s it. That’s all you have to do to improve your brand’s reach and awareness. To do that, you must take into consideration your follower’s opinions, comments, and critiques.

6. Try to Make Your Content Go Viral
Social media gives you tons of opportunities to broaden your brand’s reach. One of the huge perks of social media marketing is represented by the chance of becoming viral. Indeed, the average internet user shares a lot of things on his social networks.

If you come up with an amazing video (it’s usually videos that go viral), many of your followers will be glad to distribute it, so more of their friends might receive value from it.

Moreover, there’s another psychological aspect present in this equation: sharing something gives you social status. Most people identify with the things they share. Therefore, if you can “touch” your audience’s emotions and interest and emphasize with their personality, you can trigger an immediate drive to share.

7. Test, Measure, and Optimize All Your Content and Campaigns
Test, measure, optimize. If you want your brand’s awareness to grow, you’ll have to improve the performance of your social media campaigns. Whether they’re organic or paid, all of your campaigns need to be tested, measured, and eventually optimized.

For example, if you’ve decided to post 1 piece of content each day, you’ll need to continuously analyze its impact. Measure your traffic numbers, the clicks, the open rates, and your reach. Figure out patterns. For example, if posts that contain images with nature receive more likes, then start posting more pictures with beautiful landscapes.

Credit to www. relevance .com/7-tips-to-increase-brand-awareness-using-social-media-channels/