1. #Origin – A trade mark helps to identify the source and those linked for the products and services trade in the market.
2. #Choice – A trade mark assists consumers to choose goods and services with ease.
3. #Quality – Consumers define a certain trade mark for its known quality.
4. #Marketing – Trade mark play a significant role in promoting. It’s common for consumers to make purchases based on continuous effect of advertising.
5. #Economic – Recognized trade mark is a valuable asset. Trade marks may be licensed or franchised.

http://www.myipo.gov.my/en/trademark-basic/?lang=en%2F&fbclid=IwAR0rmhPuhn6rVWfhbC8z4NgF8ZGsm-3O-YO0MUn-D6eZLZ2t7kNK6EUdbVQ#type-trademark