1️⃣ As the first step in trademark registration or brand launch strategy, trademark searching is crucial because it eliminates the possibility of adopting brands that may infringe on third party trademark rights. The registration of such similar names is costly and time-consuming, as the opposing party will always object to the mark chosen.

⏳ The trademark registration usually takes around 10 months to get approved. However, if the trademark search is not conducted before submission, it may take 2-3 years for the application to be approved due to office actions.

 

😎 Therefore, if you wish your trademark to be registered in the shortest possible time, you must conduct a trademark search!!!