🔸 Former Prime Minister of New Zealand, Helen Clark has successfully opposed registration of “AUNTY HELEN” trademark, although she neither invented nor commercialised her nickname “AUNTY HELEN”. Ms Clark succeeded in establishing two grounds of opposition: (1) likelihood of deception and confusion, and (2) bad faith.

The Assistant Commissioner concluded that fair use of “AUNTY HELEN” as a trademark would create an expectation of some sort of commercial or other relationship between that use and Ms Clark, sufficient to make out the opposition ground.

ℹ️ Source: https://www.mondaq.com/newzealand/trademark/1083090/former-new-zealand-prime-minister-protects-her-nickname-in-new-zealand-trade-mark-opposition