📂 COCA-COLA is a registered trademark and also protects its “stylization”, a special font with the exaggerated capital “C” and extended tails of the “C”. This special stylization is known as the “Coca-Cola script” and has been in use since the 1880s.

⚖️ Recently, the Trademark Trial and Appeal Board in the United States (TTAB) held that the Coca-Cola script mark is a famous trademark and refused to register the “CONCEAL-CARRY” mark (written in Coca-Cola script) for clothing goods.