The best startups and companies are those with catchy and memorable company names, product names, service names, trademarks, and other intellectual property. It can take years and years for gibberish-branded companies (Google, Hulu, Moodle, our countless others.) to earn name recognition among a mass audience. On the other hand, the right company name, logo, or trademark can convey the company’s field, industry, and product sweetly and succinctly — if proper thought and time are put into the selection process.
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