｜● “Innovation takes birth in sync with the evolution of customer’s expectations and demands or vice versa. Either way, organizations around the world have to continually innovate themselves and keep up with the people’s wants. The failure to do so or being indifferent to your customer’s need will make your competitors win. And then suddenly, customers become indifferent to you- a high-risk gamble to play at.“ ●｜

– Ketan Kapoor, Co-founder of Mercer-Mettl