👧 Since Blue was born, Beyoncé and Jay-Z have worked to secure trademarks of their daughter’s name for everything, including books, shampoos, video games, and more, according to Law and Crime. The couple had no intention of creating products under these trademarks, but wanted to prevent others from using the name—citing an interview Jay did in 2013 where he seems to underscore the need for trademarks.

ℹ️ Source: https://www.complex.com/music/2020/07/beyonce-secures-trademarks-for-blue-ivy