📑 The Thermomix® TM6 which recently went viral on social media platforms is a standalone kitchen equipment, and has over 22 kitchen functions. This highly innovative product faced many challenges with too many copycat products entering the market. Knock-offs of exclusive Thermomix features such as blade shape or the steamer attachment made customers question whether the market leader’s premium-priced model was really the product of choice.

📑 Instead of patenting technical features, Vorwerk, the household appliance manufacturer, decided to put customer benefits at the center of its patent strategy, and to protect all perceivable features of the device that are related to flexibility, time savings, safety and guaranteed recipe successes.

ℹ️ Source : http://i3pm.org/MIPLM-Industry-Case-Studies/MIPLM_Series_Case_Study_Vorwerk_Thermomix_Part-I-III.pdf