📰 Recently, the Toyko-based company, Ryohin Keikaku Co., Ltd. that runs Muji lost trademark battle against a Chinese company, Beijing Cottonfield Textile in China. Muji thus, cannot register or use it four-letter Chinese characters for its woven fabric products in China due to the fact that a Chinese company had registered the word in 2001, 4 years before the Japanese group entered the Chinese market. 📄 “Mujirushi Ryohin” or “Muji” appears as four Chinese characters pronounced as “Wuyinliangpin” in Mandarin. As a setback, Muji now has to sell its woven fabric product with its Chinese brand names hidden by stickers.

🔔❝ The lesson that I have learned from this case is: secure your own rights first when you are considering expanding your business overseas,❞ said Satoru Matsuzaki, president of Ryohin Keikaku

Image Source : Muji.com