1. Maintain a consistent brand voice and image
It would be pretty hard to maintain a strong brand awareness with an ever-changing brand image. The more consistent your branding, the easier it will be for your audience to recognize you. Ensure that your brands public identify embodies the best aspects of your company.

2. Make customer service a priority
Have you ever heard stories from a friend who experienced horrible customer service? You probably have. You also probably formed a negative association with that company and have no plans to ever use them.

If you go out of your way to provide your customers with positive experiences and make every effort to fix any problems they may encounter, they will be happy. Happy customers = positive reviews and the likelihood that they would recommend your services or products to a friend.

3. Get social
Boost your social engagement by boosting your presence on social media. The key here is to do more than just have a company page on each platform. Use your pages to engage with your audience on a more personal and fun level. Consider paid social media ad campaigns or hosting contests through your social media.

4. Partner with other brands
Forging partnerships with similar or complementary brands is an effective way to both build your business and create more brand awareness. This tactic can expose your business to a new audience as well as strengthen your brand’s equity with your existing audience.

5. Establish referral programs
If you offer your users an added perk for referring their friends, they will be much more likely to do so! They will encourage their friends and family to check out the brand and sign up for the service in order to reap the benefits of their referral.

6. Implement offline marketing campaigns
We may be in the digital age, but that doesn’t mean snail mail is dead. Consider offline marketing strategies such as direct mail campaigns or branded handouts to help increase brand awareness. This works especially well for small businesses based in specific locations. Consider using a branded link on your print materials, such as posters or brochures, to help track the success of your offline marketing strategies.

A branded link is a short link built around a brand name that helps associate the company with the links, content, and information shared. They have numerous benefits such as helping with SEO and signalling that the content you share is of high quality, helping establish trust for your brand. You can use your branded links to measure referral traffic from specific marketing campaigns.