🔴 Ferrari lost a landmark legal battle regarding its trademark covering the shape of its iconic 250 GTO, the world’s most expensive car.
Ares Design, an Italian bespoke car manufacturer, won the case on the grounds that Ferrari had not put its trademark to genuine use for a continuous period of five years.

The 250 GTO changes hands these days for around £50 million. The decision, made by the EU’s Intellectual Protection Office, effectively cancels the trademark that Ferrari has held since 2007. Whilst Ferrari still holds the trademark over toy cars of the same shape, this is of little solace given the potential impact on the value of the car itself.

🛈 Source: https://www.lawyer-monthly.com/2020/07/ferrari-loses-worlds-most-expensive-car-trademark-battle/

【According to EUIPO documents, lawyers acting for Ares Design said the trademark had been ‘filed in bad faith, namely, as a defensive mark in order to block third parties to produce and sell similarly built sports cars’.】