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Month: July 2023

⚠️抢注不等人,商机也不等人

从业20年多年听到最多的2句话
新商家:品牌还新,等红了才注册
老商家:品牌被其他人注册了,拿的回来吗?

🤔品牌初期就注册商标到底有多重要?

  1. 安心发展品牌,事半功倍
  2. 若在国外被抢注,本国的注册可以成为最好的证明
  3. 品牌成熟后随时可以入驻大平台

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🚨Stay away from Descriptive Phrases!

When creating a trademark, it is generally a good idea to stay away from common words or phrases that are used widely in the industry or are descriptive of the products or services you offer.

Here are some tips to avoid common words and increase the distinctiveness of your trademark:

  1. Invent a unique word: Consider creating a completely new word that has no existing meaning or association with your industry. Examples include Google, Kodak, and Xerox.
  2. Combine words: Combine two or more words to create a new term that is unique to your brand. This can help you create a distinctive mark. For instance, Microsoft combines “microcomputer” and “software.”
  3. Use acronyms or abbreviations: Create a trademark using the initials or abbreviations of your brand or a meaningful phrase associated with your business. Examples include IBM (International Business Machines) and UPS (United Parcel Service).
  4. Arbitrary terms: Use words that have no direct connection to your products or services but are memorable and distinct. For instance, Apple for computers or Amazon for an online marketplace.

Not sure how to

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新鲜感很重要

不管是人还是品牌Logo

🤔为什么很多老品牌会Rebrand?
时代在改变,品牌也需要与时代同步
保持原样只会逐渐失去竞争力和消费者对品牌的期待

陪我们长大的Julie‘s饼干🍪 时隔35年,在2020年升级了品牌Logo 改变了小女孩的呈现和品牌字体<br

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