Well Yes, BUT not every slogan can be trademarked
It is common for businesses to advertise and market their products with catchy slogans. Trademarking a slogan gives you exclusive rights to use it and also you can defend your slogan from infringement.
In order to trademark a slogan, it must be:
- It must be creative and unique. Think of McDonald’s “I’m Lovin’ It”
- This slogan will make people immediately think of a product or service. Typically, this type of slogan has been used in commerce or advertising for at least five consecutive years. Example as AirAsia’s “Now everyone can fly”.
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