#Hashtag has emerged as an indispensable online marketing tool. While #hashtag alone is a generic symbol, but when used with a product name or tagline, it may function as a trademark. According to the guidance from the US Patent and Trademark Office (USTPO), “a mark comprising of or including the
Date: September 21, 2021
Do you know that smell/scent can be trademarked? There aren’t many scent trademarks recognised by the US Patent and Trademark Office (also yet to find out in Malaysia), one cannot just trademark any “concocted” scent. You need to establish that a fragrance serves no important practical function
In 2010, Lego A/S registered Community design no. 001664368-0006 (Building blocks from a toy building set). Six years later, in December 2016, the company Delta Sport Handelskontor GmbH filed an application for the declaration of invalidity of this design before the EU Intellectual Property Office
App icons now play a pivotal role and serve to distinguish often and quickly between large numbers of rival apps. They are the new trademarks and require a similar treatment. Icons that are original and unrelated to the services provided are strong trademarks. Some tips to create a good app icon
If you do not protect your intellectual property well, there is a risk that you will lose your only competitive advantage to “copycats” and intellectual property theft. ✅Although both of them offer intellectual property protection, but they protect different types of assets. ⭕Trademarks
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