【Mary Kay® owned by Mary Kay, Inc】
Creativity and innovation has guided the growth of Mary Kay Inc. since the company’s founding in 1963. The very first product line, displayed on a single metal shelf, contained four skincare products and five colour cosmetics. Today, Mary Kay’s product portfolio
【Pitera™ of SK-II Facial Treatment Essence owned by Procter & Gamble (P&G)】
SK-II skincare products are truly a luxury. The patent for SK-II’s proprietary Galactomyces ferment filtrate, famously known as Pitera™, had expired after the use of said proprietary ingredient was exclusive
How difficult is it to open a jar without the full use of one’s hands? How safe is it to step into the shower when one has arthritis or a knee injury? Is getting into a car always as simple as one-two-three, or could it take more planning for someone with an injured back? Asking these kinds of questions
【A lesson from Procter & Gamble (P&G)】
“Design adds value across the product development process by ensuring the product meets the often-unarticulated needs of consumers. Design is integral to the brand. At its core, a brand encapsulates the emotional and psychological relationship we
Design registration tends to be appropriate primarily for protecting exceptional designs or features, or those which might be expected to become long-lasting icons. However, if a design is counterfeited, the endless numbers of designs on the market make it hard to detect violations. Instead of design
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