📢 IP rights, combined with other marketing tools (such as advertisements and other sales promotion activities) are crucial for:

✅ Differentiating your products and services and making them easily recognisable ✅ Promoting your products or services and creating a loyal clientele ✅

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⚠️ Somebody else might patent them
⚠️ Competitors will take advantage of your invention
⚠️ Possibilities to license, sell or transfer technology will be severely hindered

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