👨⚖️ In 2018, Nestle lost their claim to the right to trademark the shape of its four-finger KitKat bar in the UK. The court said that the company had to show that the general public relied on the shape alone to identify the snack.
👉 One of the biggest threats to KitKat’s shape was Kvikk
👉 Yup, you guess it right. Its Cadbury. 🙌
📑 Since the year 1995, Cadbury had tried to claim sole right to the colour purple (Pantone 2685C). 24 years later, Cadbury finally cedes on the colour claim after being opposed by its rival, Nestle arguing that the colour purple had no distinctive
📰 In 2011, Lindt introduced and start producing chocolate teddy bears wrapped in gold foil to which Haribo argued that this would cause confusion and was a violation to its “Gold Bear” logo. Haribo has been making gummy bear sweets since 1960s and Lindt introduced its chocolate teddy in 2011.
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