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Date: April 15, 2020

Genericide

⚖️ Genericide – is a process whereby a trademark or brand name loses its distinctive identity and thus, loses its trademark status which is usually against their owner’s intention. This usually happens when the trademark becomes too successful and had become synonymous with a certain product

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🔔 Does the word “tweet” ring a bell to you?

🐦Tweet. Twitter❓

📁 Prior to 2011, the word “tweet” was not owned by Twitter. Instead, the word was owned by Twittad, a provider of sponsored advertising on Twitter. The Des Moines-based company has trademarked various variations of the word “tweet” including the phrase “let your ad

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