The best time to trademark a product name depends upon when you plan on first selling the goods or services. If you’ve already begun selling product under the name, then do not wait any longer to file a use-based trademark application.

If you have not yet begun selling product, it might make sense

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Lawyers for Microsoft, Inc. have filed a lawsuit against Google, claiming the company’s new Chrome OS color scheme infringes on the Windows logo color scheme.

Can Microsoft really own “the four colors” used in its logo and prevent others in the industry from using them even if the logo is

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