⚖️ Regardless of what product your enterprise makes or what service it provides, it is likely that it is regularly using and creating a great deal of intellectual property. This being the case, you should systematically consider the steps required for protecting, managing and enforcing it
Date: February 13, 2020
🛡️ The protection of industrial designs should form an integral part of any business strategy. The main reasons to protect industrial designs are the following:
🛈 Return on investments: Protection contributes to obtaining a return on investments made in creating and marketing attractive and
💡 Industrial designs make a product attractive and appealing to customers. Design drives consumer’s choice: the appearance of a product can be a key factor in the consumer’s purchase decision. In other words, the success or failure of a product may rest, at least partially, on how it looks
(i) It does not have a clear aesthetic appearance. (ii) It is a method or principle of construction. (iii) Design features dictated solely by function. (iv) Integral parts consist of features that dependent upon the appearance of another article. (v) Differs only in immaterial
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