The protection of industrial designs should form an integral part of any business strategy. The main reasons to protect industrial designs are the following:
Return on investments: Protection contributes to obtaining a return on investments made in creating and marketing attractive and innovative
Building your own brand essentially boils down to 7 steps: 1. Research your target audience and your competitors. 2. Pick your focus and personality. 3. Choose your business name. 4. Write your slogan. 5. Choose the look of your brand (colors and font). 6. Design
Here are five steps that can help you develop your own IP strategy: 1. Let your company’s size guide you. 2. Establish guidelines for creating intellectual property. 3. Analyze your competitive advantage and barriers to entry. 4. Analyze third-party interactions. 5
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