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Month: January 2020 (page 1 of 12)

Importance of Trade Mark Registration

Intellectual Proprietary privileges in relation to a trade mark may be established through actual use in the marketplace and registration provides for:

1. Exclusive Rights – Registered trade marks owners have exclusive right to use their marks in trading. They also have the rights

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Non-Registrable Trade Mark

1. Prohibited Marks
If the use of which is likely to confuse or deceive the public or contrary to law.

2. Scandalous or Offensive Matter
If it contains or comprises any scandalous or offensive matter or would not otherwise be entitled to protection in any court of law.

3. Prejudicial to the

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Functions of Trade Mark

1. #Origin – A trade mark helps to identify the source and those linked for the products and services trade in the market. 2. #Choice – A trade mark assists consumers to choose goods and services with ease. 3. #Quality – Consumers

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The 10 Best Content Marketing Tools You Need in 2020

You might have heard “Content is King” every now and then. An effective content marketing strategy is all that you need to skyrocket your business and gain long-term customers. Here are the 10 content marketing tools that you need in 2020 to promote your content effectively. These tools

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7 Tips to Increase Brand Awareness Using Social Media Channels

1. Know All About Your Target Audience Before promoting your content and brand’s unique selling point on social media, you must definitely know who you’re addressing. This is basic marketing knowledge and expertise. Whenever you promote something, whether it’s a video

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