The answer to that question varies depending on the owner of the company and whether he or she intends to promote the company name as a BRAND like Apple, CocaCola and McDonald’s whereby these names are their company name as well as their brand name which worth millions or even billions of dollars.
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MCDONALD’S PREVAILS IN DEFENDING EU TRADEMARK DISPUTE AGAINST ‘MACCOFFEE’
The dispute arises when Future Enterprises Pte Ltd, a company established in Singapore
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