📢 SERIES: Iconic patented toys and games of our time!
👨‍🍳 Play-Doh owned by Hasbro, Inc.

📰 Chances are if you mention Play-Doh, your listener will know exactly to what you mean. Not only does the name elicit a mental image of the product in a small yellow can with a colourful lid, but it also evokes sensory memories: bold and vibrant colours; soft, pliable textures; an unmistakable aromatic scent; the soft “pop” sound of the can being opened; and yes, even taste – the distinct salty flavour that almost every child has certainly sampled at one time or another. The patent for Play-Doh protects its formulation, and the iconic scent is officially a registered trademark in the US. The trademarked scent, which Hasbro, Inc. formally describes as a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.

ℹ️ Sources:
https://www.museumofplay.org/
https://www.businesswire.com/
http://www.freepatentsonline.com/3167440.pdf
https://www.ipwatchdog.com/