When creating a trademark, it is generally a good idea to stay away from common words or phrases that are used widely in the industry or are descriptive of the products or services you offer.

Here are some tips to avoid common words and increase the distinctiveness of your trademark:

1. Invent a unique word: Consider creating a completely new word that has no existing meaning or association with your industry. Examples include Google, Kodak, and Xerox.
2. Combine words: Combine two or more words to create a new term that is unique to your brand. This can help you create a distinctive mark. For instance, Microsoft combines “microcomputer” and “software.”
3. Use acronyms or abbreviations: Create a trademark using the initials or abbreviations of your brand or a meaningful phrase associated with your business. Examples include IBM (International Business Machines) and UPS (United Parcel Service).
4. Arbitrary terms: Use words that have no direct connection to your products or services but are memorable and distinct. For instance, Apple for computers or Amazon for an online marketplace.

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