As eager business owners are keen to venture into a particular business, the lack of IP knowledge tends to ruin it for them when such ignorance came and bite them in the back. Many have thought a properly registered company name would secure the rights to use the name to promote their product and services, but in reality, registration of company names does not comes to protection of the names and marking use on their product/services even if it is derived from their company name who they have thought to be registered under a government authority.