🔖 A generic name in the sense of trademark law refers to a product name established by operation of law or by usage as a generic term. m. When considering whether a term is generic, national and/or industry standards are considered. If a relevant sector of the public believes that a name is capable of designating a class of goods, it should be considered a generic name established by usage. The fact that a name is listed as a product name in a professional reference book or a dictionary can be used as reference in determining whether a generic term has been established by usage. A generic name is a common name for a particular type of products, incapable of indicating the source of a product. It cannot be protected as a trademark for lack of distinctiveness.

🛈 Source: https://www.wipo.int/edocs/pubdocs/en/wipo_pub_1056.pdf