Before 1995, Beverly Hills Teddy Bear, in Los Angeles, was not so much well-known of a plush-toy manufacturer. Then Babe, a piggy star of a film released that year made the hit. The manufacturer’s co-founder and CEO, David Socha, who had previously worked for a licensing firm, secured a 3-year licence with Universal Studios that allowed his company to produce Babe toys and to use the movie’s logo on the product’s hang tag. In the first year, Beverly Hills Teddy Bear sold about $2 million worth of 500,000 Babes in 40 countries, with royalty payments of $200,000.

Source:https://www.inc.com/magazine/201702/coeli-carr/tipsheet-intellectual-property-licensing.html