Adidas had used its three-stripe mark as a logo of sorts since 1952, and had recently registered it as a trademark. But Payless was selling confusingly similar athletic shoes with two and four parallel stripes. The trial between Adidas and Payless lasted seven years from 2001, during which 268 pairs of Payless shoes were reviewed. In the end, Adidas was awarded a total of USD 305 million—USD 100 million for each stripe…