#McDonald’s: Supermac’s branding was too similar to ours and would cause confusion among consumers.

#Supermac’s: The company is named after our Irish founder Pat McDonagh, who earned the name “Supermac” while playing Gaelic football in his youth. We have applied to the European Union Intellectual Property Office (EUIPO) to cancel McDonald’s trademark on “Mc” and “Big Mac”.

#EUIPO: “the evidence is insufficient to establish genuine use of the trademark” on Big Macs by McDonald’s across the EU.
Pat McDonagh (the managing director of Supermac’s): We’re against trademark bullying by this multinational to stifle competition.