【A lesson from Procter & Gamble (P&G)】

“Design adds value across the product development process by ensuring the product meets the often-unarticulated needs of consumers. Design is integral to the brand. At its core, a brand encapsulates the emotional and psychological relationship we have with the consumer. Design helps manifest that relationship and ensures that everything about the brand is intentional and has meaning – from the logo, to the typeface, the colours used, the shape and the character of the brand.”

Source: WIPO