🗂️ The German arm of beauty company Coty – which owns the Davidoff brand – went to court in a bid to stop Amazon storing and delivering the unlicensed products.

🌐 Coty claimed Amazon, which sold the products on its Marketplace platform, was breaching its trademark rights. The ruling should set a precedent with regard to third-party merchants online.

📃 Coty alleged that Amazon had violated its trademark rights by stocking its Davidoff perfume for third-party sellers and should be held responsible for such practices. Coty holds the licence for the brand in the EU. However, the European Court of Justice (ECJ) decided that “mere storage” of trademark-infringing goods was not the same as trademark infringement itself.

ℹ️ Source: https://www.bbc.com/news/technology-52135941